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Erica Glessing: Transforming Stories, Transforming Lives Erica Glessing believes that when you tell your story, you change the world. A third generation book publisher and CEO of Happy Publishing LLC, Erica has published more than 225 authors to #1 bestseller. She works with would-be authors on writing; would be published-authors on publishing, and would-be bestselling authors on bestselling and marketing campaigns. Join Erica Glessing and discover how the magic of storytelling can transform your business and your life.
Episodes
Tuesday Apr 28, 2026
Tuesday Apr 28, 2026
From network marketing to running a multi-million-dollar business, Keenya Kelly shares her secrets plus her intention to help women thrive.
How do you go from a college student recruited into network marketing to a brand strategist who has generated over $3 million in revenue through social media? On this episode of The Erica Glessing Show, Erica sits down with the phenomenal Keenya Kelly, a Houston-based marketing powerhouse who is teaching women how to turn their businesses into profit-making brands.
Keenya shares her "zero to hero" story, starting with the moment she traded a corporate-friendly straightened-hair look for her natural curls—a move that sparked a journey of self-discovery and business boldness. From renting out a convention center for a 1,500-person hair show (with zero prior experience) to becoming a leading voice in TikTok and Instagram marketing, Keenya’s journey is a masterclass in leaning into your unique gifts.
Key Highlights from the Conversation:
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The Power of the "Visual Hook": Keenya breaks down the anatomy of a "scroll-stopping" video. In a world where most people watch on mute, your visual hook and on-screen text are the most critical tools for capturing attention.
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Awareness vs. Conversion: Not all content is created equal. Keenya explains the difference between "awareness content" (building your brand) and "conversion content" (driving sales), and why you must know your intent before you hit record.
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The Fortune is in the List: Despite the rise of new platforms, Keenya reveals why email marketing remains her top sales driver. She shares how one client gained 100,000 email subscribers from TikTok alone, proving that social media is the top of the funnel, but the inbox is where the business lives.
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Embracing the AI Wave: Instead of fearing the rapid changes in AI and Generative Engine Optimization, Keenya shares her philosophy on "leaning in." She discusses how she uses tools to streamline her creative process and why the "human-in-the-loop" is more important than ever.
Meet Keenya Kelly
Kenya Kelly is a speaker, author, and the CEO of Kenya Kelly Inc. She specializes in helping female entrepreneurs navigate the ever-changing landscape of digital marketing. Through her $47/month membership community, she provides accessible coaching to help women build sustainable, high-impact brands.
Connect with Keenya:
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Website: KeenyaKelly.com
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Social Media: Follow @KeenyaKelly on TikTok, Instagram, Facebook, and LinkedIn.
Quotes to Remember:
"I realized that I had something that I thought was normal that was special... I decided to keep going. If I stop and look at myself, I’m just going to pause. So let’s just keep going." — Keenya Kelly
"It’s more important for us to lean into AI than lean away from it, because it’s not going anywhere. It’s only going to become more... you have to move with it." — Keenya Kelly
Listen to the full episode to hear more about Keenya’s accomplishments and her advice for women who are ready to stop playing small and start being "loud and proud" about their brilliance.
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